Most people know that mobile devices are increasing in popularity – but there are still a lot of businesses who don’t have websites that are ready for mobile. And if your website isn’t ready for mobile then you’re potentially missing out on a lot of website traffic!
Think about your own experiences of mobile – how often do you now visit websites on a smartphone or a tablet, compared to five years ago?
Mobile technology has improved so much over the last few years that now it’s normal practice for people to browse sites on their mobiles and tablets. Mobile technology is moving forwards every single day, and it’s not just the devices that are seeing advances. For example, an American company called Artemis have recently made headlines as they are the company developing pCell technology which could be the key to making mobile signal and connectivity completely universal.
Essentially, pCell technology could be the future of mobile data – instead of using a 3G or 4G network, everyone with a device will connect to their own pCell network which could be up to 40 times faster than what we experience now. What this means is that mobile hasn’t necessarily reached it’s peak of popularity – and we could be just at the beginning! Therefore, as devices get smarter and networks get quicker, it’s absolutely vital for businesses to be ready for mobile now before they get left behind.
So, considering that you understand the importance of being mobile-ready, should you go for a responsive design website or a mobile site built specifically for these devices?
A responsive design website means that the website that appears in your browser will automatically scale to any mobile device. This means that you have one website rather than a traditional website and a mobile site, which gives a coherent experience to every user no matter what device they’re using.
However, sometimes it can be better to have a separate mobile site rather than opting for responsive design – for example, a site designed specifically for mobile can potentially provide a better user experience as it has been built specifically for the mobile platform rather than re-sizing a repositioning content from a parent website.
At the end of the day, it all comes down to budget – and a responsive design site is usually the best option for small and medium businesses. If you think that your business could benefit from a mobile-ready site, contact us and we’d be happy to provide a quote – and we’d also be happy to talk you through the benefits of responsive design and mobile-specific sites to work out which would be the best option for your business.