Case Study : The Northpole Adventure Website - inLIFE

Case Study : The Northpole Adventure Website

We had the pleasure of working on the Northpole Adventure website for this amazing Christmas event.

The website was designed by our in house design team, specifically to be a click funnel of information providing all the necessary event details on a highly visual single page.

Next the development took place by our skilled in house developers. The website was custom coded onto a content management system back end, taking into consideration Search Engine Optimisation as well as Mobile Responsiveness. This means that the site is specifically adaptive to mobile phones, adjusting all content and banner sizes accordingly dependant on the screen size of each individual device the user is viewing from.

The client can also login to adjust any details and pricing at any stage without the need for ongoing future development costs from ourselves. Overall the website aims to provide an overview of the event and inevitably lead the user through to the booking page to order their tickets.

Behind the scenes we are now logging the website usage with goals set in place to track all online sales. On top of this we can track other fundamental elements including the most popular devices used to view the website as well as each users location across the country. This data can then be fed back to the client for marketing purposes both online and off.

We love working on leisure and event websites such as this, almost as much as as we enjoy tracking their ongoing progress to measure clients results.

Take a look at the full website here

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